Email and SMS Marketing
Email marketing puts the power in your hands. It’s a direct marketing channel that’s protected from the ever-changing social media algorithms. With an engaged, permission-based audience you can achieve a high return on investment.
Marketing trends come and go. Digital platforms rise and fall. And through all of the confusion, direct email marketing remains one of the most effective ways to drive business growth.
Savvy marketers know the importance of nurturing relationships far beyond first contact. Through tailored content and continuous engagement you build trust and brand loyalty that directly impacts revenue.
Email and SMS marketing is the most direct link you have with your customers, offering greater control and high returns. Whether you’re just starting out, or on the road to £10M, Koi Labs can deliver impactful email and SMS campaigns that move the needle for your business.
The Email Marketing Blueprint
We start by completing a full audit of your email marketing system. How big is your database? How warm and up to date is it? Which technology are you implementing? How effective are your campaigns? We’ll gain a clear picture of past performance so that we can make informed strategic decisions.
The next stage maps out how we intend to help you win with email marketing – including lead capture, offers, branding, tone of voice, types and frequency of content, technology and performance measurement. We’ll build the system that grows your business with email.
Offers, incentives and landing pages are created to capture leads and build your database. We send targeted traffic to these pages and test which offers perform the best.
Understanding your audience is the key to continued success with email marketing. We segment your subscriber list into smaller, targeted groups based on specific shared traits, behaviours or data.
Copy, tone, branding and templates are established to target each of your segmented lists. We then create newsletters, offers, product launches and holiday campaigns that engage your audience and generate sales.
Depending on your business and specific goals, we implement three main timing methods: manual broadcasts, automated trigger-based flows, and recurring cadence scheduling. This gives you the greatest amount of coverage with your emails.
This is the ongoing process of organizing, cleaning, segmenting, and updating your contact lists to boost deliverability and engagement.
Open rates, clicks and conversions are measured along with any other performance data that your business requires. This data informs strategy and the cycle of continuous improvement.
Our Email Marketing Plans & Pricing
Starter Plan
£500
per month
Perfect for local and small businesses.
MOST POPULAR
Accelerator Plan
£1500
per month
Helping businesses focussed on growth.
Pro Plan
£3000
per month
Designed for larger businesses and organizations.
No fixed terms. You’re free to cancel at any time.
