Koi Labs essential business books is a collection of our favourite titles past and present. Learn strategy, marketing, finance, entrepreneurship and more from the great business authors.
These books have provided an infinite well of inspiration for the Koi Labs team. We have shelves full of them, so we’re never short of ideas. You don’t have to read them all but one or two are sure to expand your mind, as well as transform your business.
Business Books
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, by w. Chan Kim and Renee Mauborgne
- Good to Great: Why Some Companies Make the Leap… and Others Don’t, by James C. Collins
- How to Win at the Sport of Business, by Mark Cuban
- Principles: Life and Work, by Ray Dalio
- Rework, by Jason Fried and David Heinemeier Hansson
- The Lean Startup, by Eric Ries
- The Innovators Dilemma, by Clayton M. Christensen
- This is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life), by Seth Godin
- What They Teach You at Harvard Business School, by Philip Delves Broughton
- Zero to One, by Peter Thiel
Marketing Books
- Building a StoryBrand, by Donald Miller
- Crush It! Why Now is the Time to Cash in On Your Passion, by Gary Vaynerchuk
- Hooked: How to Build Habit-Forming Products, by Nir Eyal
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary Vaynerchuk
- Ogilvy on Advertising, by David Ogilvy
- Positioning: The Battle for Your Mind, by Al Ries and Jack Trout
- Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin
- The 1-Page Marketing Plan, by Allan Dib
- The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout
- Tribes: We Need You to Lead Us, by Seth Godin
Business Biographies
- Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys, by Joe Coulombe and Patty Civalleri
- Elon Musk, by Walter Isaacson
- Losing My Virginity, by Richard Branson
- Never Enough: From Barista to Billionaire, by Andrew Wilkinson
- Play Nice but Win: A CEO’s Journey from Founder to Leader, by Michael Dell
- Sam Walton: Made in America, by Sam Walton
- Shoe Dog: A Memoir by the Creator of Nike, by Phil Knight
- Steve Jobs, by Walter Isaacson
- The Ride of A Lifetime: Lessons Learned form 15 Years as CEO of the Walt Disney Company, by Bob Iger
- Trump: The Art of the Deal, by Donald Trump
Koi Labs is a participant in the Amazon Associates programme. If you make a qualifying purchase using one of our links we may earn a small commission which helps with the running of this website. Thanks for your support.