Paid Media
Drive traffic quickly, improve targeting, track performance data and scale your lead generation efficiently. Koi Labs paid media services gets you in front of customers who will move the needle for your business.
Paid Media is one of the most powerful ways to grow your business. Through targeted search, social and traditional advertising you can reach customers who are the perfect fit for your products and services.
In today’s hyper competitive attention economy a data driven approach is required to gain traction and generate new business. We bring insight, creativity and amplification to help you beat the competition.
We don’t recklessly chase impressions and clicks, but instead focus on what matters most to your business – targeted leads, ROAS, and revenue. Every pound invested moves you closer to your business goals.
Search Advertising: Pay-per-click (PPC) helps you capture attention while people search for products, services or information related to your business. It’s a targeted and highly effective way to generate new leads.
Social Media Advertising: Meet customers where they are on Facebook, Instagram, TikTok, LinkedIn and YouTube. We use precise targeting to drive fast, measurable results.
Traditional Media: As trends move online and digital budgets grow, traditional advertising remains a powerful tool for building long-term brand trust and wide market exposure.
Frequently Asked Questions
Paid Media is any form of digital or traditional advertising where an advertiser pays to place promotional content in front of a targeted audience. Pay-per-click (PPC) is a sub category of paid media where an advertiser pays only when a user actually clicks their ad.
For new advertisers we typically recommend starting with just one channel, either search or social, depending on your offering. This allows you to test ads with a small investment and gather valuable data which you can then use to scale the best performers.
Yes, we can take over your existing Google Ads account. We’ll run a full audit to see how the account is currently performing and use the data to refine and optimise your ads. Even if it’s grossly underperforming, there will be data that we can use to start generating qualified leads again.
Paid media, specifically search and social, gives immediate feedback with instant impressions, clicks, traffic and conversions. This data is then used to amplify what works and extract what doesn’t. Initial learning and data gathering takes 2 to 4 weeks, while refinement and performance optimisation takes 6 to 12 weeks.