Need a little motivation for your next campaign, presentation, or post? Here’s a selection of marketing quotes to get inspired and help you create something truly remarkable.
Marketing should be a perfect blend of art and science. Where creativity and strategy collide to create memorable interactions with clients, customers and markets.
If your marketing falls flat, so does your business, so it’s essential to deliver a clear and consistent message that resonates with your target audience.
In that spirit, here are 50 marketing quotes, from some of the great business minds, to help you develop a strategy, tell better stories, and level up your business.
Inspirational Marketing Quotes
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
“Stop selling. Start helping.” – Zig Ziglar
“Make the customer the hero of your story.” – Ann Handley
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock
“Make your marketing so useful, people would pay you for it.” – Jay Baer
“A man who stops marketing to save money is like a man who stops a clock to save time.” – Henry Ford
“People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
“You’ve gotta start with customer experience and work backwards to the technology.” – Steve Jobs
Quotes about Storytelling
“Every business has a story to tell.” – Jay Baer
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” – Steve Jobs.
“Marketing is no longer about the stuff you make, but the stories you tell.” – Seth Godin
“Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.” – Chris Brogan
“Storytelling is by far the most underrated skill when it comes to business.” – Gary Vaynerchuk
“Stories are how we remember; we tend to forget lists and bullet points.” – Robert McKee
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
“People think in stories, not statistics, and marketers need to be master storytellers.” – Arianna Huffington
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs
“No tribal Chief or Elder has ever handed out statistical reports, charts, graphs, or lists to explain where the group is headed or what it must do.” – Peg Neuhauser
Content Marketing Quotes
“Content is king.” – Bill Gates
“Content is king, but engagement is queen, and the lady rules the house.” – Mari Smith
“Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel
“Whether you’re an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant. What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.” – Gary Vaynerchuk
“If you aren’t having fun creating content, you’re doing it wrong.” – Ann Handley
“Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu
“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear
“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
“Tools are great, but content marketing success is about the wizard, not the wand.” – Jay Baer
Social Media Marketing Quotes
“Content is fire. Social media is gasoline.” – Jay Baer
“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston
“Don’t use social media to impress people, use it to impact people.” – Dave Willis
“Social media is about sociology and psychology more than technology.” – Brian Solis
“More content, more brand. That’s how you grow.” – Gary Vaynerchuk
“We don’t have a choice on whether we do social media; the question is, how well we do it.” – Erik Qualman
“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper
“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” – Amy Jo Martin
“Social Media is one area of business where you don’t need to outspend your competitors in order to beat them.” – Hal Stokes
“If you think it’s expensive to hire a social media professional, just wait until you hire an amateur.” – Stuart Davidson
Email Marketing Quotes
“I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
“Email is a push channel, so we need to push it to work harder.” – Kath Pay
“Quality over quantity – emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.” – Benjamin Murray
“A bad email reputation is like a hangover – hard to get rid of and it makes everything else hurt.” – Chris Marriott
“Signing up is a powerful signal of intent to buy. Send them email until they do.” – Dela Quist
“On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards.” – Samuel Hulick
“If social media is the cocktail party, then email marketing is the ‘meet up for coffee.’ The original one-to-one channel.” – Erik Harbison
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
“Brands try to hate email marketing, but their bank account never allows it.” – Jordie van Rijn